As a full-service freelance Social & Influencer Lead, my experience covers the full spectrum of social and influencer marketing, from strategy and creative development through to execution, management and reporting.
I work with brands and agencies across all stages of the process, covering everything from social consultancy, content strategy and creative direction to campaign leadership, influencer partnerships, social listening, performance analysis and team management. Whether that's providing senior-level strategic direction, leading a specific project or overseeing everything end-to-end, I adapt my approach to the needs of each brief.
Below are a few of my key areas of expertise, but by no means an exhaustive list of what I do.
I build tailored social strategies that actually cut through. From defining who we’re really talking to, to shaping creative concepts that feel culturally relevant, everything is designed to grow your visibility in a way that makes sense for your brand.
I focus on audience clarity, strong content direction, and making the most of how each platform actually works - so whether it’s a campaign, launch or always-on presence, we’re not just posting, we’re posting with purpose.
Whether you’re a startup finding your feet or an established brand ready to level up, the approach is always bespoke and built around your bigger goals.
Social Strategy
I develop creative concepts for evergreen and campaign content, from individual social posts and recurring content series to larger creative ideas for launches and brand campaigns.
My approach combines an understanding of social platforms, audience behaviours and cultural trends to develop ideas that are relevant to the brand, its audience and wider objectives. I consider not just the creative idea itself, but how it translates into content across different platforms and formats.
Whether it's building out an ongoing content plan, responding to a campaign brief or developing new ways to communicate key brand messages, I focus on creating concepts that are considered, engaging and practical to execute.
Creative concepting
I plan and deliver influencer campaigns designed to genuinely move the needle for your brand. From the initial idea through to final reporting, I manage the entire process end-to-end.
That includes shaping the concept, writing clear and considered briefs, sourcing the right talent (not just the obvious names), negotiating contracts, and tracking performance properly so we know what’s worked - and why.
It’s hands-on, strategic, and built around finding creators who actually make sense for your audience.
Influencer pr
Contact me
Contact me directly via emily@emily-hunt.con